What is Search Engine Marketing (SEM)
Search Engine Marketing(SEM) is one of a online marketing method by using search engine that involves promoting the webstie to increase brand visibility in search engine result through advertisement. People enter keywords of what they looking for certain products or services, SEM provides a opportunity for advertisement to appear alongside results for those search keywords.
The objective of this project is to create campaigns for online websites to increase bookings for hotels/homestays in Thailand through targeted and effective Search Engine Marketing(SEM) Campaigns via Google Adwords.
There are two components including:
1. Generating keywords
Looking at the different ways in which someone can express interest in the product that is provided by keyword.
For example keywords: 'booking','discount','hotels',and etc.
2. Creating Google Ads Campaign Create several advertising by dynamically inserting words
pip install pandas
pip install advertools
pip install beautifulsoup4